According to the study by “The Brand Trust Report”, the Finnish mobile handset maker Nokia has emerged as the most-trusted brand in India once again. Nokia leads for the third consecutive year, while its closest competitor Samsung have moved up two ranks from last year and takes the 2nd position this time.
“The Brand Trust Report, India Study, 2013 (BTR 2013) is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The report was launched in the city today and is a result of a comprehensive primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million datapoints from 13000 hours of research.”
TRA’s CEO N. Chandramouli said:
“Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker.”